Home Leadership Sales Marketing Business Today AI Contact Book a Consultation
B2B Commercial Leadership

Stop managing
functions.
Start driving
revenue.

Specialist NED, Interim Sales & Marketing Directors, and High-Impact Commercial Projects for B2B manufacturers and distributors £15m–£150m.

208%
The alignment dividendIncrease in marketing-influenced revenue when sales & marketing operate as one commercial function.
38%
Higher win rates
24%
Faster revenue growth
38%
Higher Win Rates
Sales & Mktg Aligned
24%
Faster Revenue Growth
Aligned Functions
208%
Marketing-Influenced
Revenue Increase

Three ways we transform
your commercial performance

Whether you need strategic oversight, immediate leadership, or targeted expertise — we deliver the commercial firepower your board needs.

01 — NED

Non-executive director

A 'critical friend' at board level who keeps strategy sharp, pricing strong, and growth on track — without the politics.

  • Keep the board market & customer focused
  • Test and sharpen your growth strategy
  • Improve pricing & margin thinking
  • Hold leadership accountable to KPIs
  • Provide valuable network contacts
  • Help identify and manage risk
02 — INTERIM

Interim sales & marketing director

Immediate leadership when you need it most. Veteran expertise deployed from day one — no onboarding lag, no long-term overhead.

  • Immediate leadership & stabilisation
  • Objective commercial evaluation
  • Bridge critical transitions
  • Create a scalable framework
  • Inject intensity and urgency
  • Coach and elevate existing teams
03 — PROJECTS

High-impact commercial projects

Targeted deep-dives into your sales strategy, market positioning, pricing and distribution — delivering playbooks that unlock real growth.

  • Sales strategy & process audit
  • Customer data & 80/20 analysis
  • Pricing, margin & cost mix review
  • Geographical & channel expansion
  • CRM, pipeline & conversion analysis
  • Won/Lost evaluation & NPD process

The numbers that drive the decision

38%
Higher win rates when sales & marketing are fully aligned
208%
Increase in marketing-influenced revenue with unified functions
24%
Faster revenue growth for B2B firms with aligned departments
30 days
Typical time to measurable impact from interim appointment

Built for B2B leaders
serious about growth

B2B manufacturers & distributors

Technical products and services with complex sales cycles in critical industry verticals.

CEOs who want growth challenged

Ready to question strategy and back decisive change to unlock the next level.

Boards facing commercial gaps

Sales plateaued, strategy unclear, leadership transition — something needs to change, fast.

Revenue range: £15m – £150m

Big enough to need specialist commercial leadership. Smart enough to bring it in at pace.

Industries we serve

Oil & Gas Semiconductor Chemical Pharmaceutical Aerospace Defence Power Generation Nuclear Hydrogen CCUS Wind & Solar

Target Revenue Range

£15m — £150m

Ready to stop firefighting
and start growing?

Book a no-obligation strategy call. We'll assess where you are, where you want to be, and how Leading Sales Limited can close that gap.

No obligation. 30-minute conversation. Real commercial insight.