Decades of commercial firepower deployed where it matters most. Independent strategic challenge at board level, or hands-on leadership within your commercial function.
Steve Corfield is a specialist commercial leadership adviser for B2B manufacturers and distributors, deployed at board level or into the commercial function. With over 30 years of global experience and 15 years at board level, Steve brings a rare combination of strategic thinking and hands-on commercial expertise.
He sits above the noise — asking the uncomfortable questions boards need to hear, testing and sharpening growth strategy, and driving alignment between sales and marketing to unlock revenue growth.
A targeted range of commercial leadership capabilities, each designed to move the dial on growth.
Sits above the noise. Asks the uncomfortable questions boards need to hear. Tests and sharpens growth strategy from an independent, market-facing perspective.
No long onboarding lag. Veteran experience creates measurable impact within 30 days of appointment — stabilising, leading, and driving commercial performance from day one.
Drives alignment between functions — eliminating the silos that cost B2B businesses revenue, win rates, and growth. One team, one revenue number, one direction.
Improves pricing thinking, margin architecture, and holds leadership accountable to commercial KPIs — ensuring profitable growth, not just revenue growth.
Deep expertise across critical B2B industries:
Identifies and manages commercial risk — protecting revenue, margin, and strategic direction while creating the conditions for sustainable, scalable growth.
Flexible commercial leadership. Structured for maximum impact.
Board-level strategic challenge
Immediate leadership from day one
Targeted deep-dives that unlock growth
From strategy gap to scalable commercial engine — full-funnel execution across every touchpoint.
Sales process & strategy audit. Customer 80/20 analysis. CRM & pipeline review. Identify where revenue is being lost.
Unify sales & marketing behind one revenue goal. Establish shared metrics, messaging, and accountability to KPIs.
Deploy targeted campaigns — paid social, email nurture, organic content — calibrated to drive qualified, high-intent leads.
Build scalable frameworks: pricing discipline, geographical expansion, channel strategy, and RevOps infrastructure.
Targeted ads to CEOs, MDs, boards in manufacturing & distribution via LinkedIn & Meta
18-day nurture campaigns that move prospects from awareness to action
LinkedIn thought leadership posts across all 3 service pillars
HubSpot / Salesforce alignment; revenue attribution and dashboards