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Commercial Leadership

What Steve brings to your business.Board-level challenge. Hands-on impact.

Decades of commercial firepower deployed where it matters most. Independent strategic challenge at board level, or hands-on leadership inside your commercial function.

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30+
Years global B2B experience
15
Years board-level P&L
MBA
Commercial strategy
30d
To measurable impact
About Steve

A commercial leader who sits above the noise. And answers to the number.

Steve Corfield is a specialist commercial leadership adviser for B2B manufacturers and distributors, deployed at board level or into the commercial function. Over 30 years of global B2B experience and 15 years at board level — a rare combination of strategic thinking and hands-on commercial expertise.

He asks the uncomfortable questions boards need to hear, tests and sharpens growth strategy, and drives alignment between sales and marketing to unlock revenue growth.

Oil & Gas Semiconductor Chemical Pharmaceutical Aerospace & Defence Power Generation Nuclear & Hydrogen CCUS
Previously
James Walker 200-year-old British sealing technology business
PPT Group Industrial sealing & fluid handling
Swagelok Fluid system technologies, Manchester
Greene, Tweed High-performance engineered components
Capabilities

What Steve brings to your board. Six interlocking strengths.

A targeted range of commercial leadership capabilities, each designed to move the dial on growth.

01 · Strategic challenge

Independent strategic challenge

Sits above the noise. Asks the uncomfortable questions boards need to hear. Tests and sharpens growth strategy from an independent, market-facing perspective.

02 · Day-one impact

Immediate commercial impact

No long onboarding lag. Veteran experience creates measurable impact within 30 days — stabilising, leading, and driving commercial performance from day one.

03 · Alignment

Sales & marketing unification

Drives alignment between functions — eliminating the silos that cost B2B businesses revenue, win rates, and growth. One team, one revenue number, one direction.

04 · Discipline

Pricing & margin discipline

Improves pricing thinking, margin architecture, and holds leadership accountable to commercial KPIs — ensuring profitable growth, not just revenue growth.

05 · Sector depth

Deep sector expertise

Critical industries served — oil & gas, pharmaceutical, aerospace & defence, semiconductor, chemical, power generation, nuclear, hydrogen and CCUS.

06 · Risk

Risk management

Identifies and manages commercial risk — protecting revenue, margin, and strategic direction while creating the conditions for sustainable, scalable growth.

Engagement models

Three ways Steve works. All led personally.

Flexible commercial leadership. Structured for maximum impact.

01 · Non-executive director
Board-level strategic challenge
A 'critical friend' at board level
  • Keeps strategy sharp and market-facing
  • Tests and sharpens the growth strategy
  • Improves pricing & margin thinking
  • Holds leadership accountable to KPIs
  • Provides senior network contacts
Best for boards where growth has plateaued or strategy needs external challenge.
02 · Most chosen
Interim Sales & Marketing Director
Immediate leadership from day one
  • Immediate stabilisation & leadership
  • Objective commercial evaluation
  • Bridges critical leadership transitions
  • Builds a scalable commercial framework
  • Coaches and elevates existing teams
Best for leadership gaps, stalling functions, or boards backing decisive change.
03 · High-impact projects
Targeted deep-dives
Time-bounded engagements
  • Sales strategy & process audit
  • Customer data & 80/20 analysis
  • Pricing, margin & cost mix review
  • CRM, pipeline & conversion analysis
  • Won/lost evaluation & NPD process
Best for specific, time-bounded engagements where the problem is known.
The commercial case

The numbers that drive the decision. No fluff.

38%
Higher win rates when sales & marketing are fully aligned.
208%
Increase in marketing-influenced revenue with unified functions.
24%
Faster revenue growth for B2B firms with aligned departments.
30d
Typical time to measurable impact from an interim appointment.
Growth engine

How Steve drives growth. Diagnose. Align. Activate. Scale.

From strategy gap to scalable commercial engine — full-funnel execution across every touchpoint.

1
Diagnose
Sales process & strategy audit. Customer 80/20 analysis. CRM & pipeline review. Identify where revenue is being lost.
2
Align
Unify sales & marketing behind one revenue goal. Establish shared metrics, messaging, and accountability to KPIs.
3
Activate
Deploy targeted campaigns — paid social, email nurture, organic content — calibrated to drive qualified, high-intent leads.
4
Scale
Build scalable frameworks: pricing discipline, geographical expansion, channel strategy, and RevOps infrastructure.
Ready to start?

One conversation. Real commercial impact.

If your revenue has plateaued, your commercial functions aren't aligned, or you're facing a leadership gap you can't afford to leave unfilled — Steve can help.

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