How restructuring a generalist marketing team into a specialist-led model delivered £935k additional EBITDA — without adding headcount.
10-slide PPTX deck — free to download
Moving from a high-cost, fixed-salary generalist team to an on-demand specialist network — reducing overhead by 35% while quadrupling expert resource.
The specialist model didn't just reduce costs — it dramatically improved performance at every stage of the marketing and sales funnel.
| Metric (Per Month) | Old Model | New Model | Improvement |
|---|---|---|---|
| Web Visitors | 6,000 | 8,000 | +33% |
| Leads / Enquiries | 100 | 120 | +20% |
| Opportunities / Deals Won | 25 | 40 | +60% |
| Average Deal Value | £5,000 | £8,000 | +60% |
| Total Monthly Revenue | £62,500 | £160,000 | +156% |
| Total Monthly Gross Profit | £31,250 | £80,000 | +156% |
Key insight: Leads only grew 20% but won deals grew 60% — proof that specialists attracted higher-intent buyers, not just more traffic. Deal value also increased 60%, confirming the shift to higher-tier customers.
Three distinct financial outcomes combining to deliver a near-£1M annual EBITDA contribution.
The same budget allocation — but world-class expertise in every discipline instead of one team spread across all of them.
This model delivers a lean, high-performance engine that contributes nearly £1M in additional EBITDA annually — by decoupling growth from headcount and replacing generalist effort with specialist precision.
The full case study covers the financial detail, the funnel analysis, the generalist vs specialist comparison, stakeholder Q&A, and the strategic outlook — everything you need to make the case internally.
⬇ Download Case Study (PDF)Book a 30-minute strategy call with Steve Corfield. He'll assess your current marketing function and tell you honestly whether a specialist transition could deliver similar results for you.
Book a Strategy Call View Marketing Services